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Like other communications tools, social networking sites have certain rules, conventions and
practices which users have to navigate to make themselves understood and avoid
difficulties. These range from the etiquette of commenting on other people's profiles to
understanding who one does and doesn’t add as a ‘friend’. Social networking sites also have
some potential pitfalls to negotiate, such as the unintended consequences of publicly posting
sensitive personal information, confusion over privacy settings, and contact with people one
doesn’t know.

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